B.A. in Journalism and Multimedia Arts

UNDERGRADUATE

Fall Semester

Spring Semester

Journalism Core: Both Print/Broadcast Tracks

Print Track Core:

JMA 417 — Newswriting 2 — 3

Broadcast Track Core:

Top of Form

COURSECO

COURSE DESCRIPTION

JMA 101: Introduction to Web Design & Development:

This course will introduce students to the technical and creative aspects of web page design. Students will study the best ways to add multimedia content including graphics, text, animation, audio, video, and interactive content to web sites. Emphasis is on HTML and a life-cycle model for web development.

JMA 111: Video Production: Studio:

Introduces fundamentals of television studio production techniques, coupling basic technical and aesthetic considerations. Students examine the production path from idea through final studio production. Full digital production in the Caulfield Digital Media Centre on campus.

JMA 113: Photojournalism: Digital Imaging:

This course is structured to introduce you to the fundamental principles of digital photojournalism and the practical aspects of photographic imaging using the computer technology in use today by media professionals. This course will also expose you to the latest techniques and trends in photojournalism and new media publishing. tell a story with your photographs, edit, scan, tone, crop and caption your photographs. This course will also enable you to prepare digital images for the internet, traditional press and video.

JMA 114: Web Design:

Web Interface Design. In this HTML/CSS course, students study and apply typography, layout grids, color, semantic HTML markup, intermediate/advanced CSS, imaging, and html validation as they build beautiful Web pages. Students model designs such as Zen Garden and create them with HTML and CSS and get a strong background in semantic (and valid) html markup and CSS.

JMA 116: Introduction to Photography:

This course explores basic photographic concepts, including the effect of apertures and shutter speeds on exposure, depth of field, optics, including focal length and magnification, lighting techniques, using flash as fill, three-light setups, composition, and using Photoshop to improve your pictures. Recommended: Have your own Digital Single Lens Reflex Cameras (DSLR)

JMA 117: Web Development Tools:

Students will use professional development tools, such as Dreamweaver, that relieve web developers from having to know in-depth programming languages in order to develop sophisticated database-driven websites. Layers, behaviors, style sheets and templates are demonstrated and used.

JMA 119: Streaming Media:

Today's media is being delivered on demand and asynchronously. In JMA 357, students discuss compression methods, media server configurations and media capture equipment. Actual streaming web sites will be created and managed by the student.

JMA 120: Digital Imaging Techniques:

This course concentrates on developing digital imaging skills for the many different types of media in use today. It focuses on the design and production of information for web sites, multimedia, DVD, and video presentation which communicate through the integrated use of text, images and graphic elements. The cultural significance and theoretical implications of the medium will be explored. Using Adobe Photoshop students will learn techniques for preparing and optimizing photographs and other images for the web

JMA 122: Media Programming:

Introduces students to various programming strategies in the electronic media.

JMA 124: Writing News Editorials/Columns:

Students learn to write persuasive editorials on news subjects as well as a wide range of approaches to writing news commentary.

JMA 125: Editing for Print:

Teaches editing and presentation of the written word for the print news media (including electronic editions) in a lecture-lab course.

JMA 126: Sports Reporting 1: Sportscasting:

An introduction to the principles and practices of sports reporting and sportscasting for radio, television and the internet. Students will gain experience in cultivating sources, covering events, developing features, and presenting their material through various media forms and outlets.

JMA 128: TV Criticism:

This is a genre criticism course from both journalistic and academic perspectives. Genre, socio-cultural and close-textual approaches will be used. Genre will include: soap operas, situation comedies, crime-dramas, sports, children's programming, game shows, religious television, etc.

JMA 129: Graphic Design Process:

After a foundation in the graphic design process, students will utilize vector graphic software, such as Illustrator and in Design to create elaborate new media content

JMA 201: Introduction to Book Publishing:

Provides an introduction to the book publishing process from manuscript acquisition and development to design, printing and binding.

JMA 211: Sports Reporting 2: Sportswriting:

This is a continuation and expansion of the work of JMA 380. Students will apply the sports writing and reporting basics covered in JMA 380 to both simulated and "real life" sports reporting of events. The course will provide opportunities for students to enhance their skills as sports writers and reporters for all forms of media.

JMA 212: International Media:

An overview and analysis of international media systems and processes. Particular emphasis on mediated communication within and between nation states. Class typically requires an international travel experience at an additional cost.

JMA 214: Literary Journalism:

Literary Journalism explores the fusion of nonfiction narrative writing and the methods and conventions of literature. In addition to studying and discussing classics and contemporary stories in the Literary Journalism oeuvre - covering topics such as war, crime, sports, and so-called "Gonzo Journalism" - students will report and write their own literary journalism stories; a good number of these stories are eventually published in campus media.

JMA 217: Cultural Photography:

The course will begin with the history of photo documentary and photojournalism, identifying the practices and themes that gave rise to visual sociology in the 1970s. Students will complete photo assignments on such themes as social interaction, identity and material culture. How to construct visual arguments, including strategies for constructing articles, books, photo displays, websites, and other forms of presentation will be discussed.

JMA 218: Human Computer Interaction:

In this introductory course, students examine theories, tools, and methods that can lead to the design of better interactive products. Students develop interfaces and corresponding interactions for a variety of devices. They then evaluate the effectiveness of their design by making empirical measurements using quantifiable usability criteria and a variety of measurement tools.

JMA 219: Critical Study in Mass Media:

In this course we will consider the forces behind the evolution of the media into its current commercial system. The ethical, social, economic, and political implications of today's massive media corporations -- as well as their effect upon what we see, read, and know -- will also be discussed.

JMA 221: Special Event Design & Man:

Students will acquire an in-depth knowledge of special event planning processes and techniques and will become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation. This class plans and implements a special event during the spring semester.

JMA 222: Media Management:

Introduces students to the basic management operations of contemporary media facilities and the economic parameters of the media industries.

JMA 224: Sex, Myth & Media:

Examines the role of mass media in reinforcing or challenging common cultural definitions of masculinity and femininity and power relationships between the sexes. In analyzing various mass media -- including print, television, internet publishing, electronic games, and film -- we will apply gender theory and connect these artifacts to their historical moment.

JMA 234: Media Sales & Promotion:

Explains the multi-faceted dimension of sales within contemporary business environments with special emphasis on the tools for media sales and the tools for successful media promotion and branding.

JMA 225: Introduction Desktop Publishing:

Today's world of digital production relies on computer applications that facilitate the creation, editing and distribution of print documents. Students in this course will use software such as In-Design and Illustrator to apply concepts of page layout, concepts of design elements, illustration, and printing standards, as well as examining how to create or select size and place artwork.

JMA 226: Server Side Scripting:

Introduces students to the creation of dynamic web sites. Student will design and implement a relational database, and develop ASP (Active Server Pages) web pages which interact with the database to manage content. Students will also study the flow of information within the web site. The emphasis of this course is server side development.

JMA 228: Advanced Flash Programming:

An advanced look at Flash's programming language, ActionScript provides the base for sophisticated interactive applications that include audio, digital video, and connections to databases. Students will be able to use ActionScript to control objects within Flash files, create and publish ActionScript movies, add actions to a movie file, and utilize common ActionScript commands, arguments, properties, and syntaxes.

JMA 301: Media and Sports:

Students will critically view the role of sport media in American culture. The influence of relationships between sport media and issues such as race, gender, nationalism, capitalism/consumerism, violence and civic life will be discussed. Issues in relation to journalism ethics and the production of sport media will also be examined.

JMA 311: Gaming Essentials:

Students will look at game level design principles and basic game theory. A 3D game engine will be used to implement a level, with emphasis on texture, level flow, and scriptable environmental objects. Concurrently, the course will examine the process of writing a game design document.

JMA 312: XML Programming:

XML is a markup language that is heavily used in modern information systems to share data between systems. Students will examine the core XML language syntax, schemas and DTD's used for validation, and transformation of the XML data for presentation. The course will then explore generation and consumption of XML data in different environments such as PHP, Flash and DHTML

JMA 313: Electronic Commerce Development:

Students apply database design and development concepts and web design knowledge to create E-Commerce web sites. Various on-line payment strategies, secure site creation and shopping cart pages are discussed and implemented.

JMA 314: Newsroom Operations:

TV Newsroom Operations: Students function as newsroom "employees" in a producing a television newscast. Students receive experience in EVERY POSITION in a working newsroom: Reporter/Anchor, Photojournalist/Videographer, Editor, Assignment Editor, Writer, Camera Operator, Audio Operator, Playback, Control Room Director, and Technical Director. Students produce regularly-scheduled newscast as the result of their work in the field and in the studio.

JMA 315: Advanced Media Writing:

Teaches writing for radio and television in a lecture-laboratory course.

JMA 317: Advanced 3D Modeling:

Students utilize Sub-D based 3D modeling software to create, texturize, light and render complex organic and inorganic objects. In 3D, students will create models of characters, vehicular, environmental and hard-edge surfaces. Advanced photorealistic rendering using global illumination techniques will add realism to the models.

JMA 322: Media Sports Relations:

Examines and applies public relations, publicity, marketing and advertising, media coordination, and event organization and management skills necessary for success in the sports industry. Utilizing the broadcast studio, students will also gain more insight and application in sports television, web and radio.

JMA 324: JavaScript:

Students use JavaScript language as an introductory programming course, introducing them to fundamental concepts such as variables, calculation, function, program looping, event handling and the processing of web-based forms. This course serves as the foundation for further web development scripting languages.

JMA 325: Database for Web Development:

Emphasis in this course is on database theory, with application to web sites. Students study how a web page can rely upon a database to store and retrieve data, which in turn produces dynamic content. Students will build a website which uses embedded SQL to add, edit, and delete content from a site. The course covers database design theory, basic queries, joins, and implementation of these elements in a server side scripting language.

JMA 327: Practicum: College Radio:

Conducts formal critiques of WDSR and related college media. Designed for all persons working for a college radio station.

JMA 327: Documentary Production:

This documentary video production course emphasizes nonfiction field production. The workshop combines theory, history and practice. Hands-on demonstrations, screenings, readings, lectures, and discussion prepare students to produce a documentary video production. Students gain production experience working individually and in groups. Classes include an emphasis on research, pre-planning and writing skills as integral components of video production.

JMA 329: Media Info & Technology:

An advanced examination of the societal impact and the political economy of information and technological diffusion. Studies will explore a relevant topic in-depth through classroom presentation(s) and the completion of a seminar paper. Examinations at the discretion of instructor.

JMA 412: Advanced Digital Video Production:

This course provides advanced instruction in the production and applications of digital video. The course covers advanced concepts and techniques in video design and production, from the initial preproduction scripts and the storyboards through actual shooting to nonlinear editing, mastering and output. The emphasis is on in-depth, advanced, practical experience in producing professional-level video products for a variety of applications, including education, corporate, documentary and entertainment.